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Post by account_disabled on Dec 6, 2023 21:05:50 GMT -8
It is clear that the large market not served by traditional banks and insurers is finding new ways to access financial products. These new forms are digital and are where traditional institutions have left a big gap. In a country where less than half of the adult population does not have a bank account and only one in four people has an insurance policy, the size of the opportunity is significant. But even more so if we understand that a large part of these adults have a smart cell phone and have entered the digital world at an accelerated rate. Great opportunity for Fintech and Insurtech Unbanked and uninsured consumers and entrepreneurs have faced poorly accessible models from banks and insurers. And therefore a space has been opened for the emergence of more than Digital Marketing Service Fintech companies growing at more than % annually. And more than Insurtech according to Endeavor's study on the Insurtech Panorama in Mexico . With such a large market and with accelerated digital inclusion but lagging banking inclusion, there is now great competition to generate leads in the financial sector with innovative. Flexible and easy to contract and operate products. Young people with access to digital mobile devices that are already an extension of their daily lives have their device with them at all times. The adoption of Fintech in Mexico already reaches % according to an EY study , however, many of the services offered by Fintech are little known. And in fact many of the brands with which Fintechs approach the market are not known either.
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