Post by account_disabled on Nov 26, 2023 20:21:26 GMT -8
If you’re looking to expand and optimize your text messaging use in business this year, you’re not the only one.
In fact, the mobile marketing market size is expected to double by 2024.
And it's not hard to see why.
According to a survey published in January 2023, it was Whatsapp Mobile Number List found that 42% of received text messages were actually read — a rate that was 10% higher than that of email commercial messages.
But commercial text messaging isn’t just a one-way street.
In a 2022 US consumer survey, 30% of responding millennials and 25% of responding Gen Zers stated that they used text messages to contact brands.
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The takeaway?
With its high open rates and impressive response rates, no brand can afford to ignore the power of text-based marketing.
If you’re ready to embrace text messaging in your marketing strategy this year, stick around for 12 ways to make the most of it.Hosting an upcoming webinar or workshop? Promoting a hybrid event to get your rebrand off the ground?
Confirm event attendance and send reminders to encourage attendees to attend live.Stir up the feeling of missing out (FOMO) with timed deals that are too good to pass up.
Send out promo announcements, flash sale alerts, and “last chance” to shop warnings.Keep your audience in the loop about your latest offers by sharing new product drops and service options when they go live.
For instance, send over a free trial link to your newly released board management software tool or let your audience know that you’ve added social media marketing to your content service options.
You can also shoot over a text when a product’s back in stock or when you’ve revived an old service — bonus points for personalizing these by audience segment.
In fact, the mobile marketing market size is expected to double by 2024.
And it's not hard to see why.
According to a survey published in January 2023, it was Whatsapp Mobile Number List found that 42% of received text messages were actually read — a rate that was 10% higher than that of email commercial messages.
But commercial text messaging isn’t just a one-way street.
In a 2022 US consumer survey, 30% of responding millennials and 25% of responding Gen Zers stated that they used text messages to contact brands.
MEET RANKTRACKER
THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
The takeaway?
With its high open rates and impressive response rates, no brand can afford to ignore the power of text-based marketing.
If you’re ready to embrace text messaging in your marketing strategy this year, stick around for 12 ways to make the most of it.Hosting an upcoming webinar or workshop? Promoting a hybrid event to get your rebrand off the ground?
Confirm event attendance and send reminders to encourage attendees to attend live.Stir up the feeling of missing out (FOMO) with timed deals that are too good to pass up.
Send out promo announcements, flash sale alerts, and “last chance” to shop warnings.Keep your audience in the loop about your latest offers by sharing new product drops and service options when they go live.
For instance, send over a free trial link to your newly released board management software tool or let your audience know that you’ve added social media marketing to your content service options.
You can also shoot over a text when a product’s back in stock or when you’ve revived an old service — bonus points for personalizing these by audience segment.